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Web Survey Bibliography

Title The Impact of Follow-up Contacts od Survey Data and Response Rates
Year 2005
Access date 28.04.2005
Abstract

Standard practice in self-administered surveys includes the use of follow-up contacts to the respondent, often incorporating additional data collection modes, in order to increase the survey's overall response rate. The method of utilizing multiple and carefully timed contacts is recommended for mail surveys (Dillman, 1991), and studies have shown this method to have a favorable impact upon the administration of electronic mail surveys as well (Schaefer and Dillman, 1998). However, the gains associated with obtaining more survey responses from additional follow-up measures are not always clear. Certainly, decreasing the number of nonrespondents in the study sample will reduce the likelihood of nonresponse bias. However, as noted in a study by Lynn, Clarke, Martin, and Sturgis (2001), extended efforts to contact respondents significantly reduced nonresponse bias for some demographic variables but had no impact upon attitudinal measures. A recent study sponsored by a Federal granting agency solicited respondents from five stakeholder groups to complete an Internet survey rating their satisfaction with current grant application procedures. Respondents were first sent a pre-notification letter in the mail describing the upcoming study, followed by an email containing the initial request to complete the Internet survey. Two follow-up email reminders were sent to respondents approximately ten days apart, and a final contact to nonrespondents was made by telephone with a request to complete the Internet survey. This study examines how each follow-up effort affected the survey results and corresponding response rates throughout the field period. It also discusses how the follow-up efforts impacted the response rates by increasing the number of completed surveys and by identifying ineligible respondents in the sample frame. Additionally, the impact of follow-up contacts will be examined across the individual stakeholder groups, with particular emphasis on differences between groups of agency employees and non-agency employees.

Access/Direct link Conference program
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2005 (76)

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